MOTM 39 | Creating the Problem

By April 3, 2023Design, MOTM

The Model of the Month

Wednesday, April 5, 2023

Join host Svenja Rüger with Rob Evans & Matt Taylor for a 90-minute live discussion of the “Creating the Problem” model.

8:00 AM – 10:00 AM PST/Los Angeles
10:00 AM – 12:00 PM CST/Chicago
11:00 AM – 1:00 PM EST/New York

16:00 – 18:00 BST/London
17:00 – 19:00 CET/Paris

(Check your timezone here)


How can we as practitioners become better at what we do in the service of humanity?

HOST: Svenja Rüger
Rob Evans & Matt Taylor

You are invited to join us for the 39th Model of the Month session.

We would like you to join us for the 39th Model of the Month session. We would be delighted to have you participate in this beautiful experience of knowledge exchange, group work, and conversation. The facilitated session will last for 90 minutes, with an additional 30 minutes in which we will still be around for an informal discussion.

This discussion will focus on Creating the Problem. 

We developed the Creating the Problem model to correct common and sometimes fatally flawed approaches to defining and solving “problems.” The fundamental error in problem-solving is that conditions are confused with a problem.

A condition is a fact. It is something that exists in the environment. A condition simply is. A condition, in itself, can never be solved, though conditions can be changed. A condition can be changed successfully only when it is made into a problem through a disciplined process described in this Model.

The practice value of the Model is that it instructs us to formulate problems in a way that fosters their solution. The Model also helps us to avoid common traps that exacerbate the situations we seek to improve. The Model is the gap between conditions and the vision.

The Creating the Problem model is designed to be a collaborative process that encourages participants to work together to solve complex problems. The origin story for this Model describes the design decisions that led to the DesignShopToA, NavCentersToA, the Modeling LanguageToA, and a 40-year knowledge base that is our model-in-progress for an emergent global capacity. It is a working example of Creating the Problem. And you, dear reader, are invited to join us in bringing it into reality.

Once you register, please take a look at the attached diagram and read the detailed model description to dive deeper into the Model and what you can draw from it.

We are very much looking forward to our conversations.


Matt, Rob & Svenja

Session Notes and Recording Available Here
NOTE: This online workshop is free to all participants. Members of our TVW Learning Community on Mighty Networks will have access to the recording and resources, including all future and past MOTM series and TVW workshops.

Workshop Presenters

Svenja Ruger


Münich, Germany | Facilitator | Process Designer

Svenja is a facilitator and designer of large-scale collaborative sessions. Her passion lies in building resilient communities and facilitating collaborative processes to solve complex challenges on a systems level. She cares a lot about the challenges the world is currently facing and wants to support connecting the dots in order to create impactful, meaningful solutions. She promotes listening to understand, not listening to speak, and holds the space for what is trying to emerge.

Rob Evans


New York & San Francisco | TVW Member since 2015

Rob Evans is recognized as one of the world’s best-known and most respected facilitators. He has taught thousands of leaders and facilitators in the private, public, and NGO sectors. The Collaboration Code®  is a book series curated by Rob Evans co-founder of Imaginal Labs. Book three in the series, Models: Frameworks for Transformation presents the entire set of models and terms of art in the MG Taylor Modeling Language, including many never-before documented models with illustrations by Kelvy BirdChristopher Fuller, and Kelly Adams.

Matt Taylor


Kansas City, USA | Designer | Inventor| Teacher| Facilitator

For over 60 years, Matt Taylor has focused his career on the application of architectural design methods to solving complex, systemic problems found at the intersection of physical environments, ecologies, organizational practices, and visionary ideas. This work involves business processes, tool-sets, and software programs, and includes their expression and utilization in the design, construction, and use of virtual and physical environments for collaborative work and sustainable creative living. The components of these environments, and the environments themselves, are designed and built in regard to their fit with, and long-term impact on, social-economic-ecological systems. The sum of his work is outlined in a System and Method co-invented with partner Gail Taylor. He is co-founder of the MG Taylor Corporation.

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