KIDS Regio Forum 2019 – Towards a vital European children’s film culture

Representatives of the media industry demand strategic actions to give children’s film more visibility and recognition as a cultural asset with the capacity to empower young people.

On June 27th and 28th 2019, more than 80 film industry experts from 24 countries came together at the 3rd KIDS Regio Forum 2019 designed and facilitated by two members of The Value Web, Svenja Rüger and Christoph Kellner.

At the two-day conference, a wide variety of representatives from the European film industry and from other areas met in Weimar, Germany. They discussed key topics such as distribution and access to European children’s film across borders, the marketing of children’s films and positive image building for children’s film as cultural asset with a high socio-cultural relevance.

Within an interactive and collaborative conference design, demands were developed to impact regional, national and European film policy as well as film production and film accessibility in the coming years. The participants demanded an even closer cooperation at the European-level in order to make European children’s films more diverse and visible. By stating very clearly that 15 percent of the European population is children there is a need for at least 15 percent of the funding budget and screen time to be dedicated to children’s film. This also calls for film schools to assign 15 percent of the curriculum to children’s media. The industry experts’ demanded better integration of film education with all parts of the academic world.

To create synergy between the stakeholders of the children’s audio-visual industry and enhance lobbying towards policy makers KIDS Regio will build even stronger strategic partnerships with ECFA (European Children’s Film Association) and allies from outside the children’s media industry. Highlighting the importance of accessible data and research, the participants demand regular studies, using European wide standardized questionnaires on content, audiences, film literacy practices and production culture.

The results of the conference will find their way into the Weimar Declaration, calling for a diverse European children’s film landscape with a united voice. The document will be published shortly.

You can find more impressions of the KIDS Regio Forum here:

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