This event took place:
Wednesday, May 12th
09:00AM to 10:30AM 
Australian Eastern Standard Time

Recording & session notes coming soon.

The future is calling for meaningful missions.

How does a Mission Statement differ from—and relate to—an organization’s Purpose Statement, Vision Statement, Strategic Plan, or Business Plan?

When it comes to articulating a mission statement, most organisations seem to be confused. 

Often the purpose, mission, and vision are viewed as interchangeable terms for articulating a company’s core reason for existing. 

There is a clear difference to each of these pieces of an organisation’s founding DNA, each part serving as part of a system to give the organisation clear direction towards a clear, bold future vision.

When these foundations are designed collaboratively they are core truths that resonate from within rather than handed from the top down.



In this collaborative workshop, we will explore some techniques and principles for crafting mission statements that are simple, clear, and guide organizations to structure their actions and measure impact.



TVW Learning Community member Rix Lee and Tom Horne

Join Rix and Tom, founders of WordPlay Studio, a strategy and design studio that facilitates transformational journeys for organisations ready to evolve.

Founded in 2015, WordPlay Studio continues to work towards the vision of “Planet Earth as a garden and work of art for all life” — the vision of Matt and Gail Taylor. 

They align with organisations and partners that share and contribute to that vision of planet Earth. Whether in or out of the studio, that’s the vision that Rix and Tom hold, so they work towards that each and every day, focusing on regenerative models and systems.

This dynamic duo uses blended methodologies including MG Taylor process to facilitate:

  • Purpose-driven transformation
  • Embed new ways of working
  • Cultural transformation
  • Development of new operating and business models
  • Scope and align strategies
  • Digital transformation
  • Purpose-driven brand identities

Their “Lobster Shack” studio is located on the land of the Gadigal people of the Eora Nation, the site of modern-day Sydney, Australia.

Check out their vibrant and enlivening blend of education, music, art, design, and collaborative design on Instagram, YouTube, and LinkedIn.


Photo: Ben White on Unsplash

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