The Value Web Learning Community Design Gym: Using Metaphors Visual Graphic. Your Coach: Peter Durand
Thursday, September 28, 2023


8:00 AM – 9:30 AM PDT/Los Angeles
10:00 AM – 11:30 AM CDT/Chicago
11:00 AM – 12:30 PM EDT/New York

16:00 – 17:30 BST/London
17:00 – 18:30 CEST/Paris
18:00 – 19:30 EAT/Nairobi
19:00 – 20:30 GST/Dubai

Check your time zone here

COACH: TVW Board Member & Graphic Facilitator Peter Durand

Register Here

A metaphor can be defined as an indirect comparison between two or more apparently unrelated things or subjects. It is a powerful tool to motivate your audience. It can connect them to the abstract and unfamiliar through concrete, relatable imagery.

 “All good writing is swimming underwater and holding your breath.”

― F. Scott Fitzgerald, an American novelist

“In order to have creativity, you have to allow for dead ends to happen.”

― Christoph Niemann, Illustrator and subject of the Netflix documentary: Abstract


How many events have used rockets, race cars, mountains, or moonshots as the metaphorical theme?

Low-hanging fruit, swim lanes, scalable solutions, offline, bandwidth, ecosystem, bleeding edge, ducks in a row, think outside the box, move the needle, peel the onion, take it to the next level…all very common, typical, business metaphors we’ve heard.

If you’re eager to enhance your visual communication skills, simplify intricate concepts, and captivate your audience, this workshop is designed just for you. Join us and learn how to harness the magic of visual metaphors to unravel complex, adaptive problems.

Join our virtual workshop and gain invaluable insights and skills to enhance your client interactions, establish strong relationships, and drive successful outcomes for all parties. Don’t miss this opportunity to learn from peers and serve your clients better while alleviating stress for all parties.

Workshop Highlights

  • Explore proven techniques to conduct a client discovery process effectively

  • Understand the importance of thorough research and preparation

  • Discover strategies to uncover potential metaphors that resonate

  • Master the art of asking powerful questions and active listening

  • Overcome common challenges

  • Gain practical tips to build trust and rapport with clients

  • Develop customised solutions that express the client’s perspective

  • Network and collaborate with like-minded professionals in interactive sessions

Date: Thursday, September 28, 2023
Time: 11:00 AM EDT (17:00 CEST)
Location: Virtual (Link will be provided upon registration)

Who Should Attend

  • Aspiring and established collaboration designers and facilitators

  • Business professionals seeking to enhance client interactions

  • Anyone involved in group facilitation, communications, or graphic recording, whether inside or outside a larger firm


Secure your spot now and unlock the secrets of successful client discovery! Limited seats are available. Register here to reserve your place.

What is a Visual Metaphor?

A visual metaphor is a powerful communication tool that uses imagery to represent abstract or complex ideas. It involves drawing parallels between the unfamiliar and the familiar, creating a bridge that helps people grasp complex concepts more easily. Visual metaphors bring clarity, provoke thought, and make ideas relatable.

Benefits of Creating Visual Metaphors for Complex, Adaptive Problems

  • Simplified Understanding: Complex problems often overwhelm with details and intricacies. Visual metaphors distill these complexities into relatable and digestible visuals. They act as mental shortcuts, making it easier for your audience to grasp the essence of the problem.

  • Engagement and Retention: Metaphors capture attention and imagination. When your audience can visualise a complex idea through a metaphor, they are more engaged and are more likely to remember and internalise the information.

  • Cross-Cultural Communication: Metaphors transcend language barriers. They provide a universal language that can be understood across cultures and backgrounds, facilitating effective communication in diverse contexts.

  • Innovation and Creativity: Creating metaphors requires creative thinking. By exploring connections between seemingly unrelated concepts, you foster innovation and uncover novel solutions to complex problems.

Metaphorical Challenges

Metaphors can become a translation problem since transferring them from one language and culture to another may be hampered by linguistic and cultural differences. Here are some additional challenges:

  • Accuracy and Misinterpretation: Striking the right balance between simplification and accuracy is crucial. Overly simplified metaphors may lead to misunderstandings or oversimplification of the problem. Ensuring that your metaphor conveys the core elements accurately can be a challenge.
  • Complexity Representation: Some problems are highly intricate, and finding an appropriate metaphor that captures all aspects can be challenging. In such cases, multiple or layered metaphors may be needed, which requires careful planning and execution.
  • Audience Understanding: Metaphors are only effective if your audience can relate to them. Ensuring that your chosen metaphor resonates with your specific audience and their background knowledge can be a hurdle.
  • Metaphor Creation: Developing effective metaphors requires creative thinking and a deep understanding of the problem. It can be a time-consuming process that demands brainstorming, experimentation, and refinement.

Join Our Virtual Workshop and Master Visual Metaphors

Our virtual workshop offers a unique opportunity to dive into the art of creating powerful visual metaphors for complex, adaptive problems. Led by experienced communicators, this workshop will provide hands-on guidance and practical exercises to sharpen your metaphorical skills. By the workshop’s end, you’ll have a toolkit that empowers you to simplify complexity and communicate effectively.

Don’t miss this chance to become a master of metaphorical communication. Reserve your spot now, and start transforming complex ideas into captivating visuals that resonate with your audience!

Register here to reserve your place.

SUGGESTED MATERIALS: A sketchbook, white wall, flipchart, iPad, and simple drawing tools. Plus, your fanciest strategic thinking hat.

Your Host

Photo of Peter DurandPeter Durand is an artist, educator, and graphic facilitator in Houston, Texas (USA). He worked his first MG Taylor DesignShop® in 1996, founded Alphachimp in 1998, and has been involved in growing the practice of graphic recording and facilitation ever since. Since 2007, he has served as a facilitator for the MGT-designed NavCenter at Vanderbilt University Medical Center in Nashville, Tennessee, and worked with talented clinicians, administrators, faculty, students, and patients in one of the nation’s leading healthcare networks.

For more details and to contact Peter, click here.

This event is free to all participants. 

TVW Learning Community Members have access to valuable resources and recordings. It is also a platform for building relationships across networks and the world. Not a member yet? You can become a member here.

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