
Wednesday, January 19, 2022
HOST: Svenja Rüger PRESENTERS: Rob Evans & Matt Taylor
About the Workshop
The 22 Habits of Creative People are based on Matt Taylor’s years of study and observation of what creators in various disciplines actually do in order to bring new ideas and inventions into the world. Matt has translated these habits into rules for the environment and a process that generates a Zone of Emergence. We have tested and refined these rules through multiple iterations of Design-Build-Use.
The 22 Habits form one of the major portals into the Taylor System and Method. As you read and review these rules, recall your own creative successes and failures; think about what rule set you were running at the time.”
This LIVE online workshop is free to all participants.
Members of our TVW Learning Community on Mighty Networks will have access to the recording and resources, as well as the 25+ workshop sessions in our Model of the Month classroom.
For details, visit www.thevalueweb.org/learning/
The Habits
Have a look at the description (full description available here) to dive deeper into the 22 habits and explore how they resonate with you as you do your work: Where do you see yourself? Which habits are particularly relevant at this moment in time as we navigate through the pandemic?
We also encourage you to read the beautiful quotes that come along each of the habits and explore how they might inspire you further.
- Love the work.
- Find a teacher; learn a technical discipline at the state-of-the-art level.
- Organize your workplace so that it works for you.
- Let passion drive you (and express it carefully).
- Execute your process with control and deliberation.
- Let your learning range widely.
- Follow your intuition.
- Focus intensively during the incubation of an idea.
- Combine high-energy work periods with times of re-creation.
- Document your progress.
- Rule out failure as an option; know when to retire from the field.
- Use feedback with skepticism, craft, and deliberation.
- Develop and use your “reset” button.
- Employ a hands-on approach to product creation.
- Challenge convention.
- Work in rapid iterations.
- Create a language around your field of interest.
- Observe ritual to maintain focus over a lifetime of work.
- Invest everything.
- Message broadly.
- Serve a higher purpose.
- Create community.
Workshop Hosts

Svenja is a facilitator and designer of large scale collaborative sessions. Her passion lies in building resilient communities and facilitating collaborative processes to solve complex challenges on a systems level. She cares a lot about the challenges the world is currently facing and wants to support connecting the dots in order to create impactful, meaningful solutions. She promotes listening to understand, not listening to speak, and holds the space for what is trying to emerge.
Being part the The Value Web, she took on lead design and facilitation roles for international engagements with the World Economic Forum, LEGO Foundation, Rockefeller Foundation, International Red Cross & Red Crescent, INSEAD Business School, Global Alliance for Improved Nutrition, Berlin Civil Society Centre, and many others
She believes in servant leadership, and that facilitation is all about making it easy.

Rob Evans is recognized as one of the world’s best known and most respected facilitators. He has taught thousands of leaders and facilitators in the private, public, and NGO sectors.
THE COLLABORATION CODE® is a book series curated by Rob Evans co-founder of Imaginal Labs. Book three in the series, Models: Frameworks for Transformation presents the entire set of models and terms of art in the MG Taylor Modeling Language, including many never-before documented models with illustrations by Kelvy Bird, Christopher Fuller, and Kelly Adams.
For information about purchasing books, The Collaboration Code®

Matt Taylor is a designer, inventor, teacher, facilitator, sailor and entrepreneur. He has focused his career on the application of architectural design methods to solving complex, systemic problems found at the intersection of physical environments, ecologies, organizational practices and visionary ideas. This work involves business processes, tool-sets and software programs, and includes their expression and utilization in the design, construction and use of virtual and physical environments for collaborative work and sustainable creative living. The components of these environments, and the environments themselves, are designed and built in regards their fit with, and long term impact on, social-economic-ecological systems.
The sum of his work is outlined in a System and Method co-invented with partner Gail Taylor. He is cofounder of the MG Taylor Corporation.
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